Boyce Avenue-Find Me
This song is a power balled which is indie based, and the video is a narrative and performance video. The video appeal to the female demographic mainly because it is essentially a love story and in a way a cliche which most women want in relationships, if you narrow it down even more it is aimed at emotional women either happy or sad, because it is an emotional song which ever way you look at it. it also appeal to the male demographic slightly when there are close-ups of the band and there instruments. The age range for this i late teens and early 20's because this is the age where serious relationships form and you look for relationships for the long-term. If we look at Young and Rubicam, i think this video i for mainly strugglers and maybe even mainstream
Charlie Simpson-Parachutes
This song is aimed mostly at the male demographic, and is a narrative and concept video. The age range that tis video is aimed at and will appeal to is late teens and 20's, this is considered a more mature audience because of the lyrics and video being more intellectual. The reason that it appeals more to men is because it is about apologies and not love which would appeal to women. If you look at Young and Rubicam you can see that this video is for the mainstream and succeders.
Tuesday, 3 July 2012
Analysing Music Videos
The Script-Man who cant be moved
1.Genre Characteristics
This video is a performance and narrative based video as it shows the story throughout but has cutaways of performance scenes. The song is about a Man who is waiting at the corner of a street where he first met the girl he is waiting there for her. The main genre of this video is pop/rock and it as strong generic elements of this as it has a romantic plot as the man is waiting on a girl and by doing this he is showing is love for her by doing something dramatic on his part. this in turn creates some sort of relationship and connection with the demographic about relationships and love as they can empathise if they have been through a similar thing. The tropes of pop song are usually about love and romance and so this video definatly follws that convention. But because this is also rock, it also contains elements of rock conventions such as the performance cutaway scenes where the entire band is singing in a car lot, the rock genre is usually associated with performance videos and that is why this video contains elements of that to appeal to both sets of demographics.
2.Relationship between the lyrics and visuals
The visuals do match the lyrics a lot as it is narrative and tells the story through the lyrics. For example "Going back to the corner where i fist saw you" when he sings this he is walking to the corner, and also when he talks about a policeman "policeman says son you cant stay here", the video shows a police officer talking to him and he says these lyrics making it seem as though he is speaking for her. even though it is a narrative video not all of the lyrics match the visuals as it says "cos if one day you wake up and find that your missing me" there is not actually any visuals to match that, throughout the video you don't actually see the girl he is singing about.
3.Relationship between the music and visuals
The shots seem to match the beat of the music and change shots when the beat changes at the beginning of the song, Because the song is essentially about him missing someone and waiting for them he is very downhearted ad sad and this is reflected in his clothes aswell as his facial expressions he is wearing black and grey clothes which are considered 'boring'
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (visual style)
Danny O Donoghue is the main focus of this video and so dominates the screen time, at points we see the rest of the band but even then they are in the background and he is up front and close to the camera so he is still the main focus. He is also considered a good-looking guy so this then appeals to the female audience as they would interact with the video and want someone to do that for them or be the girl he is singing about. It also can appeal to the male audience because they want to be like him, because he is a Female Icon and a a lot of women like him.
5.There are freuent references to the notion of looking (screens within screens, telescopes, etc) and particulary voyeuristic treatment of the female body.
In this video there is not any voyeuristic treatment of the female body as this does not relate and link with the genre of the music video.
Further Analysing
The person who made this video is a very strong believer in the rule of thirds, as everything is so precise it almost makes it clinical.
It is similar to another music video-We cry by the script. In the sense that in both videos Danny is walking around an urban city and there are shots of the whole band in a parking lot rather than a flat. But is slightly different because in the man that can't be moved, there is an apparent story to it.
Towards the end of the video there is flash forward of events to show time moving.
Director
The director of this music video is Marc Klasfeld who has directed for people such as Katy Perry, Jay Z, Nelly, Kid rock, Foo Fighters and Avril Lavigne. He also has acompany called Rockhard which is made up of many other directors. The company has directed for Justin Beiber, LMFAO, Lady Gaga, Jessie J and Mariah Carey along with many others
1.Genre Characteristics
This video is a performance and narrative based video as it shows the story throughout but has cutaways of performance scenes. The song is about a Man who is waiting at the corner of a street where he first met the girl he is waiting there for her. The main genre of this video is pop/rock and it as strong generic elements of this as it has a romantic plot as the man is waiting on a girl and by doing this he is showing is love for her by doing something dramatic on his part. this in turn creates some sort of relationship and connection with the demographic about relationships and love as they can empathise if they have been through a similar thing. The tropes of pop song are usually about love and romance and so this video definatly follws that convention. But because this is also rock, it also contains elements of rock conventions such as the performance cutaway scenes where the entire band is singing in a car lot, the rock genre is usually associated with performance videos and that is why this video contains elements of that to appeal to both sets of demographics.
2.Relationship between the lyrics and visuals
The visuals do match the lyrics a lot as it is narrative and tells the story through the lyrics. For example "Going back to the corner where i fist saw you" when he sings this he is walking to the corner, and also when he talks about a policeman "policeman says son you cant stay here", the video shows a police officer talking to him and he says these lyrics making it seem as though he is speaking for her. even though it is a narrative video not all of the lyrics match the visuals as it says "cos if one day you wake up and find that your missing me" there is not actually any visuals to match that, throughout the video you don't actually see the girl he is singing about.
3.Relationship between the music and visuals
The shots seem to match the beat of the music and change shots when the beat changes at the beginning of the song, Because the song is essentially about him missing someone and waiting for them he is very downhearted ad sad and this is reflected in his clothes aswell as his facial expressions he is wearing black and grey clothes which are considered 'boring'
4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (visual style)
Danny O Donoghue is the main focus of this video and so dominates the screen time, at points we see the rest of the band but even then they are in the background and he is up front and close to the camera so he is still the main focus. He is also considered a good-looking guy so this then appeals to the female audience as they would interact with the video and want someone to do that for them or be the girl he is singing about. It also can appeal to the male audience because they want to be like him, because he is a Female Icon and a a lot of women like him.
5.There are freuent references to the notion of looking (screens within screens, telescopes, etc) and particulary voyeuristic treatment of the female body.
In this video there is not any voyeuristic treatment of the female body as this does not relate and link with the genre of the music video.
Further Analysing
The person who made this video is a very strong believer in the rule of thirds, as everything is so precise it almost makes it clinical.
It is similar to another music video-We cry by the script. In the sense that in both videos Danny is walking around an urban city and there are shots of the whole band in a parking lot rather than a flat. But is slightly different because in the man that can't be moved, there is an apparent story to it.
Towards the end of the video there is flash forward of events to show time moving.
Director
The director of this music video is Marc Klasfeld who has directed for people such as Katy Perry, Jay Z, Nelly, Kid rock, Foo Fighters and Avril Lavigne. He also has acompany called Rockhard which is made up of many other directors. The company has directed for Justin Beiber, LMFAO, Lady Gaga, Jessie J and Mariah Carey along with many others
Monday, 2 July 2012
Theorists
Todorov
Todorov is a bulgarian structurist who suggested that stories begin with an equilibrium/status quo, this means that it starts with everything being as it should be. There is then a disruption called the disequilibrium. The problems are eventually solved and a new equilibrium is made. His theory describes narrative as circular and not linear however the equilibrium at the beginning is not the same as the end one.
Levi-Strauss
Levi observed that everyone makes sense of people with the Binary opposition. He thought that there were always opposing characters such as Hero vs Coward and Good vs Evil. It is where one side of the pair always seemed to be valued by society more than the other.
Todorov is a bulgarian structurist who suggested that stories begin with an equilibrium/status quo, this means that it starts with everything being as it should be. There is then a disruption called the disequilibrium. The problems are eventually solved and a new equilibrium is made. His theory describes narrative as circular and not linear however the equilibrium at the beginning is not the same as the end one.
Levi-Strauss
Levi observed that everyone makes sense of people with the Binary opposition. He thought that there were always opposing characters such as Hero vs Coward and Good vs Evil. It is where one side of the pair always seemed to be valued by society more than the other.
DropKick Murphy's-Going out in style
We played this video without sound to see whether we could determine the genre of the video and deconstruct it.
This video shows a bunch of people after a funeral partying, having drinks and dancing. The colour scheme is green black and white, and green is usually linked with the irish so we determined that the people were irish but then we saw that all the women there were very attractive and portrayed in an attractive way by the clothes they were wearing and how they danced, from previous work we have seen that America is the country that likes to have attractive people in videos and posters in order for people to aspire to them and want to watch it, in order to the increase target audience. and so we came to the conclusion that the video was set in an irish bar in America and the people there are Irish-American.
When we turned on the sound we could hear that we were right in saying it was irish american as it was irish based with the american punk style and lyrics
People will appeal to this music video because the people in it are the best looking people from this stereotype and people will be able to relate to them and aspire to be like them.
Men would aspire to be like them because the are jumping around, drinking, smoking and surrounded by good-looking women, which are typical stereotypes of what men want to be doing.
The people in the video seem to make everything look as fun as possible, for example the video is set at a funeral or wake but nobody is mourning instead they are partying and having a good time. This seems to be a stereotype of the irish as they are known for drinking a lot and being care free.
This video shows a bunch of people after a funeral partying, having drinks and dancing. The colour scheme is green black and white, and green is usually linked with the irish so we determined that the people were irish but then we saw that all the women there were very attractive and portrayed in an attractive way by the clothes they were wearing and how they danced, from previous work we have seen that America is the country that likes to have attractive people in videos and posters in order for people to aspire to them and want to watch it, in order to the increase target audience. and so we came to the conclusion that the video was set in an irish bar in America and the people there are Irish-American.
When we turned on the sound we could hear that we were right in saying it was irish american as it was irish based with the american punk style and lyrics
People will appeal to this music video because the people in it are the best looking people from this stereotype and people will be able to relate to them and aspire to be like them.
Men would aspire to be like them because the are jumping around, drinking, smoking and surrounded by good-looking women, which are typical stereotypes of what men want to be doing.
The people in the video seem to make everything look as fun as possible, for example the video is set at a funeral or wake but nobody is mourning instead they are partying and having a good time. This seems to be a stereotype of the irish as they are known for drinking a lot and being care free.
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