3.What have you learnt from your audience feedback?

Throughout my the making and production of my trailer and ancillary tasks, I constantly asked many people for audience feedback so I was able to make products that would best suit my target audience, and would appeal to them the most. Because my target audience is mature at the age of 17/18+ which is my age i was able to ask my friends and people in my year what they thought.

At the beginning of my coursework I decided to do psychological horror and so I did a questionnaire and put together a focus group to find out what my target audience liked about them and what they found appealing in the trailer to make them want to watch it. Doing this meant i was able to analyse the data i found and gain genre feedback, which in turn enabled me to get ideas of what i needed my trailer to look like and what i needed to included in order for it to appeal to my target audience ad what would gratify them. The main reason for psychological horrors and horrors in general is to scare people and people watch them because they want to be scared, gain this audience feedback meant i was able to discover a range of techniques an ideas that would intensify tension when watching the trailer.

Another time i got audience feedback was when i was making my poster, i had to make the decision on what picture to use, this enabled me to find out what my target audience would appeal to and what could be improved. I was able to get tips and suggestions on different editing techniques to make the best poster i could for my trailer by taking their opinions on board and incorporating them within my ancillary tasks. Knowing what the best bits of my poster were i was then able to develop them and focus on them even more. When it comes to pictures for both my poster and magazine cover i had many drafts and examples of them in order to give the audience as many options as possible to choose from, that is one factor i have learnt is that it is important to have many drafts, so you can get as much information and feedback on as many pictures as possible.
Editing techniques i used:

• Back and white
• Different saturation levels
• Brightening up certain parts to make them stand out.
• Only using colour on certain parts to draw attention

Whilst filming and editing my trailer i would ask people from my target audience what they thought of it and what could be changed to make it better, this then gave me the chance fresh eyes on my trailer and spot details or mistakes that i myself could not, simply because i had been working on it for so long and after a while found it quite difficult to judge certain aspects of my trailer. I have shown my final trailer to my target audience and asked them what they thought of it. I have received positive feedback which has pleased me very much. I even interviewed some of my friends and asked them to give their honest opinion on it.

"I really like the fast pace nature of it because it really gets your heart racing"

"I absolutely love the heartbeat just before the big clips happen because it really creates suspense and tension which is a main apart of horror and is a massive part of why i like them"

" Its dark, fast, got the eerie music and is simply scary and jumpy, which are all main aspects of horror and psychological horror. It really appealed to me and now i want to watch the film"

Audience feedback has played a massive role in the production of all my media text products. if i had not asked my target audience opinion then the quality may have been the same but it may not have appealed to my target audience the way it should have. Other people have also noticed mistakes in previous drafts which i myself had not noticed, so asking for feedback allows someone else to evaluate your work and see things you may not have seen because of the length of time you have been working on it. Audience feedback has allowed me to make successful media tasks that have meet my expectations and make something that my target audience would watch or read.

One main question i asked my peers was if they understood the storyline to which they answered yes, this shows that i have made my trailer clear and able to interpret.

I gained audience feedback through a number of ways such as face to face, questionnaires, interviews and social networking sites such as facebook and tumblr. Dong this has allowed me to understand further the importance of audience feedback and how it can influence the level of its success. With out my peer group my trailer, poster and magazine front cover may not have turned out the way they did and essentially not be as appealing to my target audience as it is now. The people is asked for feedback can be seen as a 'production team' as there opinions influenced greatly on the result of my media texts.