Research methods

Primary 
This research method is where information is gathered by yourself (primary data), this is usually done through questionnaires. Researching this way means you can ask about the specifics of your topic this way the data is controlled . However using this method can be very time consuming, aswell as the fact that poeple may not be answering truthfully mostly because they say the answer they think you want or because they are not taking the research seriously.

Secondary
This is where you use other peoples research to help you, for example using websites, magazines and other blogs. Unlike primary is is not that time consuming, it is also doesnt cost you as much as the data has alreadfy been collected. However sometimes you cannot get all the information you need as the original research may not be based around the same thing you are doing and some data may be out of date causing the results to be incorrect.

Qualitative
This method is where you are in a small group of people who also have strong views and opinions on the subject. This is done using focus groups, using this method can help you gain a broad understanding of the topic being discussed, however biased views are unavoidable.

Quantitative
Quantitive is where you collect an in-depth overall view on the subject, using this method means that a trend can be identified, this can be done through surveys and questionnaires. It also helps the researcher gain accurate results. However sometimes you can not obtain explanations as they are just statistics.

I will be using secondary research most of the time suring this project mainly due to the short amount of time we have and my low budget. I will be using websites in order to research and collect the appropriate data that will help me in my project. I will also be watching many psychological horror films and trailers, to enable me to understand my choosen genre in depth and all the conventions and storylines that are most popular in order for me to determine what i can do and what will appeal to my target audience.