Target Audience

Age/Gender

My Psychological trailer is aimed at is late teens and adults, mainly because it is a horror and most horror films have a a certificate of 18. So the age range will be from 8 to 25. I think that this film can appeal to both male and female, my trailer is going to show that the film is containing more women than men and in a horror film this is slightly going against the convention, this means that more men may be interested in it because of this or as i have said in a previous post women may be able to empathise with the women in the trailer so i cannot really define which gender group my trailer will appeal to more.

Lifestyle

I can see my target audience as students either in or just finishing their education. Most probably have a part time job, this way they have time to go to the cinema. I would also say that they are the type on people that like to be scared so take part in activities that do this such as watching a psychological film and going to the fair and going on the biggest and fastest rides there.

Interests
Most people who like this genre take an interest in urban legends which are myths and rumours most of them are told to scare people. Bloody Mary is probably the most common one.

Socio-economic group
I believe my target audience for this genre of film would fit into class D and E. This is mainly down to the fact that most of them ill be students, unemployed or have a part time job, either way they will most likely have a lack of money and so one simple luxury that they can afford is the cinema.

Why?
At this moment in psychological horrors seem to be very popular within the horror genre with films such as 'Sinister' and the Paranormal Activities sequel. And the fact that more are being made means that more people are watching them. So i am appealing to the mass audience. The fact that this genre is getting more popular means that more people could have watched a psychological film meaning my trailer will appeal to many people simply because of the chosen genre.

Profile
I have decided to choose Neha as my target audience profile. This means she is my narrowed down template as to who i am aiming my trailer at. I choose her because she is a fan of my particular genre and has watched many films that come under it, so she really is the perfect target audience.

Age:18
I think that my trailer will be more appealing to this age and generation as they have grown up with many psychological horrors such as paranormal activity and woman in Black and they seem to enjoy it.

Gender:Female
As i have mentioned before my genre can appeal to both genders, but it can appeal to male more than female in some circumstances so I want to even that out, so i can widen my target audience. I think that females will appeal to this because there is going to be a womanly figure that they can relate to, and therefore they will be able to interact with the film much more and that is why Neha is my target profile as she fits it perfectly.

Lifestyle/interests:
Neha has quite a mainstream life as she is currently in full time education and taking her A-levels. She has a part time job which means she is able to afford the luxuries of the cinema which is quite cheap but is an activity she enjoys.In her spare time she hangs out with her friends and family, when she is not doing this then she is working on her art. Art is her favourite subject at school and her main hobby, her favourite part of it is the complexity of it and the clever and range of techniques she can use to make her work interesting and stand out. Her favourite films to watch are mainly psychological horrors as she likes the cleverness of them and the way they play with your mind, she watches them to also get inspiration for her art, to make her art also clever and appeal to a mature audience, much like psychological horrors.

She wears casual clothing from the high street such as jeans, t shirt, jumper, converse and denim jackets from shops such as top shop or new look, which i think links with my genre as the characters do not usually wear clothes that stand out as this enable to audience to relate easier to the characters. As Neha is a template not everyone who likes my genre will necessarily be like her.

Socio Economic group: Neha is from the social group C mainly because Her mum and Dad have very good jobs and so she has a comfy and happy lifestyle.